Dr. Jwanwat Ahriyavraromp, founder and CEO of T&B Media Global (Thailand) Co., Ltd , signed a joint venture agreement with three business partnerships, Axion Ventures Public Company Limited. Treeroots Entertainment Group Co., Ltd. and Dee Supreme Co., Ltd. launched “HotPlay” the finest, most innovative in-game advertising.
HotPlay is a collaboration of companies that consists of top tier professional management in various industries including, Dr. Jwanwat Ahriyavraromp, Founder and CEO of T&B Media Global (Thailand) co., Ltd , a world class professional company that honed its craft in the animation and film industry, Axion Ventures Inc. led by another professional management, Ms. Nithinan Boonyawattanapisut, the progenitor of HotPlay platform, Mr. John Todd Bonner and Mr. Mark Vange, experts and unrivaled in the gaming world, along with Treeroots Entertainment Group Co., Ltd. led by Mr. Athid Nanthawaroon, considered as a connoisseur in the real estate industry and financial management and, lastly, Dee Supreme Co., Ltd. led by Mr. Vithit Arparpardh, an expert proficient in procurement and trading business.
HotPlay platform takes the in-game advertising into the next level, offering a revolutionary marketing solution that harmonises engagement between businesses and gamers like industries never seen before. The solution enables brands to insert seamless non-intrusive, and even interactive, advertising content into online games at their fingertips and allows them to instantly connect to 27.8 million gamers in Thailand. Furthermore, HotPlay capacitates advertisers to deliver special privileges in the form of non-intrusive and interactive digital coupons, redeemable on both online and offline channels, where it also permits brands to track the conversion funnel from viewers to the actual sales in realtime.
Apart from all the value it brings to brands and consumers, Hotplay also helps game developers generate an additional revenue stream by monetizing their in-game real estate through advertising without compromising the integrity of the game.